Combine the technology of the High-Rely Backup NAS appliances with the industry leading ShadowProtect SPX backup software to offer a complete managed backup solution with both physical backups that can be carried off-site using our Highly-Removable Drives as well as offsite replication to your data center for your clients, and generate recurring income for your company.
The Technology Plan
- Select a High-Rely Backup NAS for your data center to be the target for client offsite backups. We recommend the 4 bay NC 400, the 8 bay NC 800, or the 4 bay RAIDFrame 4000. You can start as small as you want and add space later using either a drive/bay per customer or combine multiple customers onto one drive or RAID. With the RAID features of the NetSwap OS you could, for instance, start out with 4 drives configured in RAID 6 and add more drives later and still have a dedicated bay for seeding or copying data for recovery.
- Select a High-Rely Backup NAS for the client to be their onsite backup device. We recommend the 1 bay NC 200 series or the 2 bay NC 300 series devices.
- Install ShadowProtect SPX on client servers and workstations and setup continuous incremental backup jobs directed to the onsite High-Rely Backup NAS. A continuous incremental backup job creates on full backup and then incrementals forever after that. StorageCraft’s ImageManager is then used to verify and consolidate or roll-up the incrementals into daily, weekly and monthly backups.
- Set up replication of the onsite High-Rely Backup NAS to the target High-Rely Backup NAS in your data center using the built-in site-to-site replication feature of the NetSwap OS — no need for StorageCraft’s ShadowStream or IntelligentFTP licenses. If the initial full backup is large, you can use the SpeedSeed feature of the NetSwap OS to quickly create a seed to carry to your data center.
- Configure StorageCraft’s ImageManager on both sides to manage and consolidate backup images so that only new incremental backups are ever transferred over the wire, consolidated backups are generated and backups are verified independently on each side by ImageManager. Using the virtualization capabilities of the NetSwap VM OS, you can run ImageManager right on the High-Rely Backup NAS using a utility Windows OS (inexpensive), so the consolidation and verification are done right on the device instead of going over the network.
- Manage and monitor everything from your office using the NetSwap Dashboard and ShadowProtect’s ShadowControl software.
The Business Plan
We have two different suggestions for the Business Plan. After determining which High-Rely Backup NAS device and media are required based on the client’s backup needs, select a plan, or offer both, to your clients:
Quote a one-time fee for the hardware and ShadowProtect software with your standard markup and they pay a monthly fee for management and offsite storage.
With this plan the client is charged up front for the hardware and software. Then, the customer owns the hardware and software, but they pay monthly for management and storage. This will appeal to those who like to own rather than rent and keeps your up-front costs low.
Take the combined cost of the hardware, ShadowProtect, and your other costs for management and storage and divide that by 10 to arrive at a monthly fee. Sign up the client to a one year contract. After 10 months, the hardware and software costs have been recovered and it’s just profit. After the one year contract is up, just continue on a monthly basis.
With this plan the client is “renting” the hardware and software, but the up front costs to the client are low. Or you could do a hybrid where with say 50% down, and higher monthly payment or any combination.
Note: You can also sign up (if you are not already) with StorageCraft’s Profit-Ability Partner Program and sell the software as a service with a monthly payment rather than selling licenses.
The Vaulting Business Worksheets & Financial Calculators
We have built a pretty encompassing spreadsheet for you to work out both quotations for customers and the business financial and performance requirements on your vaulting side. There are 4 pages in the spreadsheet.
The first 3 pages of the sheet consist of different hardware models for your client’s sites. A Small (1TB), Medium (4TB) and Large (12TB) offering. We have preloaded data consistent with real pricing and industry average profit margins to give you a baseline to start from. You can adjust the equipment, quantities, deposits, pricing, margins, additional services like antivirus & updates, capacities and other factors and the sheet will arrive at a quotation of monthly dollar amount rates for your customers. Within each sheet are three columns showing side-by-side quotations and amounts for different propositions for your customers. First proposition, they pay for the equipment upfront, then pay your monthly service and storage fees. Second proposition is a rental where you add up the equipment costs and amortize that total over 10 months. After the first 10 months, their payments become mostly profit. Third is the same as the second except you amortize a marked up or down price for the equipment.
The fourth page is the capacity and financial planner for your vaulting side. We tried to consider most of the costs associated with the data vaulting business. If your business is not dedicated to data vaulting, there may be costs which can be shared or apportioned partly for things like bandwidth, rent, etc. In this sheet you specify the parameters of your base equipment and costs, as well as costs of power, facility, etc. Two methods of determining your sales needs and profitability are offered. The first assumes payment for your equipment within the first month. The other is an amortized look at your equipment costs. A chart at the bottom gives a 24-month progression based on your sales projections for determining when you become profitable based on your sales goals.
This might be considered part of the business plan. However, there is some sensitive financial information in this spreadsheet so it has been password protected. Please contact our Sales Department for the password (email firstname.lastname@example.org or click “Request More Information”) to unlock the download. [Click here] for the spreadsheet download page.